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FOR RELEASE APRIL 3, 2000

SmithRock.com - Online Rock Climbing Resource for Smith Rock, Oregon Launches

Eugene, OR-April 3, 2000—Smith Rock Media Ventures today launched SmithRock.com (http://www.smithrock.com), a comprehensive online rock climbing and outdoor recreation resource dedicated to Smith Rock State Park in Redmond, Oregon. SmithRock.com features interactive climbing routes, current weather and route conditions, weekly updated video footage of climbing at Smith Rock, a live Web cam, online merchandise, general park information, a chat room, and QTVR screen shots that allow a user to pan 360 degree photos of Smith Rock.

“I've approached the development of this site from a climber's perspective,” said Mike Volk, the creator of SmithRock.com and an avid climber since the late sixties. “Every part of the SmithRock.com site, from the visuals, to the content, to the interface, is designed to capture the distinctive feel of the Smith Rock climbing experience.”

The aim of SmithRock.com is not only to provide information, but also to become an online community for climbers. This includes plans to have monthly features that are relevant to Smith Rock climbers. The site launch feature is an interview with Alan Watts, author of “Climbers Guide to Smith Rock (http://www.smithrock.com/shop/index.html)” and the man who helped put Smith Rock on the international climbing circuit.

Commenting on the significance of Smith Rock, Watts states, “As more and more routes started to go up, it became real clear that what we were doing was significant, and not just in Smith Rock climbing, but in climbing in this country in general.”

“I am pleased to have Alan's interview help launch our site,” echoes Mike Volk, “It demonstrates our commitment to promoting a greater understanding, interest and respect for Smith Rock, which I, and many others, consider to be one of the premier rock climbing destinations in North America.”

About Smith Rock Media Ventures

SmithRock.com is a creation that stems from the creative partnership between Digital Image Productions, a multimedia company specializing in interactive content, and Wave Rock Communications, Inc., a high-tech public relations and Internet marketing agency. Inovar Interactive, a full-service advertising, marketing and branding agency, developed the Web site look and feel.

About Digital Image Productions

Digital Image Productions is a multimedia production company specializing in interactive content. The firm creates QTVR's, 3D and 2D animation, digital video for distribution on various media, specialized Web sites and interactive CD-ROM's.

About Wave Rock Communications, Inc.

Wave Rock Communications, Inc. is a diversified media corporation specializing in public relations and Internet marketing services for Web-driven companies. Wave Rock combines innovative PR with Internet marketing solutions to generate maximum exposure for Web-driven companies. The firm partners with companies who believe in the importance of integrating traditional and online marketing efforts to establish presence, increase valuation or influence consumer behavior.

About Inovar Interactive

Inovar Interactive is a full service media/communications agency offering idea generation, branding, marketing, planning, advertising, design, and public relations. Inovar Interactive extends these strengths into the world of interactivity: the Internet, CD-ROM and presentations.

For more information on Smithrock.com, contact:

Mike Volk
SmithRock.com
541-923-0702
mvolk@smithrock.com

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